We recognize that with the University’s significant investments in data tools and analytics, the next step is to encourage their use in decision-making. The digital experience is most successful when built on a foundation of understanding not only which tools users want access to, but how they use the information provided by those tools. To that end, we look to help understand and assist in the strategic decision-making on campus. The proper use of data assists in tracking process improvement efforts, reducing costs, and developing the predictors of institutional success.